Transformed leaders.Kingdom-minded cultures.Cities worth loving.

Helping churches, businesses, and civic leaders trade a borrowed scorecard for one worth keeping.

Troy has led Green Bay Community Church for nearly two decades and coaches executive teams through Transformed Leader LLC. His forthcoming book, The Great Accommodation, names the quiet ways capitalism has reshaped what Christians believe about work, success, and calling.

Troy Murphy in a grey plaid jacket against a dark pressed-tin wall

The problem

We built our churches like companies, and wondered why they felt empty.

Most of us never chose the scorecard we're using. We inherited it from a business culture that measures growth by numbers, leadership by output, and success by the size of what we can point to. It felt like wisdom. It was actually water, and we were the fish.

So churches count like corporations. Christians treat calling like a career ladder. Leaders burn out chasing a version of "faithful" that was actually just "productive." And underneath it all, a congregation, a staff, a family quietly measure their worth by a standard nobody ever named out loud.

You cannot unlearn a scoreboard you have not first named.

The scorecard we inherited
The one we were given
Attendance
Who got discipled
Revenue
What got given away
Growth rate
Who got sent
What we can point to
What got healed
Kingdom success isn't the opposite of numbers. It's a different set of numbers.
Culture & leadership

Creating a Transforming Culture

Why vision statements don't change anything, and Tuesdays do

Every church and every company has a culture. Most of them didn't choose it. It accumulated, one unaddressed meeting and one unspoken value at a time. By the time anyone names it, it already has a life of its own.

Culture doesn't move because a leader announces it. It moves when the small, repeatable things (how decisions get made, what gets celebrated, what gets quietly tolerated) start pointing somewhere new. That's slower than a vision series. It's also the only version that lasts.

You don't inspire a culture into existence. You build it, and then you defend it.

On stage

The room sees the difference between a culture that was announced and one that was built.

In the room

Leaders map their culture as it is, name the gap, and choose three things to change Monday.

Great for staff retreats, elder and board planning days, culture and vision-casting conferences.

Civic impact

Loving Your City: Transitioning Your Organization to Make an Impact

What it costs to stop performing for yourselves and start showing up for your city

Every church says it wants to reach its city. Most organize their whole life around reaching people who already showed up. The gap between those two sentences is where most "community impact" plans quietly die.

Loving a city isn't a program bolted onto an existing culture. It's a redirection of what an organization already spends its time, budget, and attention on, measured not by an event calendar but by whether the city would notice if you left.

A city doesn't need another program. It needs an organization willing to be measured by what it gives away.

On stage

The room faces the honest gap between "reach the city" as a slogan and as a budget line.

In the room

Leaders inventory where time and money actually go, and build one concrete step toward the city.

Great for church elder and staff retreats, civic and nonprofit leadership gatherings, community-impact summits.

Discipleship & culture

From Capitalist Success to Kingdom Success

Trading a borrowed scorecard for the one you were actually given

Attendance. Revenue. Growth rate. Somewhere along the way, churches picked up the same scorecard a publicly traded company uses to prove it's winning, and started calling it faithfulness.

Kingdom success isn't the opposite of numbers. It's a different set of numbers: who got discipled, who got sent, what got given away, what got healed. This talk names the ways a market economy quietly rewrote the definition of a faithful church, and hands leaders a different bottom line to build toward.

Performance problems in a church are rarely performance problems. They're usually a scorecard problem.

On stage

The room recognizes which scorecard it has actually been using, out loud, for the first time.

In the room

Staff and elder teams rebuild their own dashboard: what to count, and what to stop counting.

Great for elder and board retreats, denominational and network gatherings, staff planning.

Culture & awareness

The Water We Swim In

Why the most formative things shaping you are the hardest to see

A fish doesn't experience water as water. It's just everything. The most formative forces in our lives work the same way. We don't examine them, because we've never stood outside them long enough to see the shape they've given us.

For most American Christians, that water is a version of the American Dream: upward, individual, measurable success, so fused with our theology that we can no longer tell where discipleship ends and ambition begins. This is the naming exercise every other conversation about culture and calling depends on.

You cannot resist a water you have never learned to name.

On stage

The room gets language for something it has felt for years but never had words for.

In the room

Leaders trace their own formation and name the one assumption doing the most unexamined work.

Great for opening keynotes, leadership retreats, conferences on culture or discipleship.

Faith & work

Eden's Workshop: The Work We Were Made For

Recovering a theology of work you were never taught on a Sunday

Most of us were discipled on Sunday and left to figure out Monday on our own. Nobody handed us a theology of the other five days of the week (the meetings, the spreadsheets, the shift work), so we quietly imported one from the culture around us instead.

Work was never a curse or a distraction from the "real" spiritual life. It's where humanity started, in a garden that was also a workshop. This talk rebuilds a theology of Monday sturdy enough to hold an entire career, not just a weekend.

You were made for a workshop before you were ever made for a sanctuary.

On stage

The room sees Monday as sacred ground for the first time, not a break from it.

In the room

Leaders trace where their theology of work came from, and what it's currently costing them.

Great for marketplace ministry events, business gatherings, workplace chaplaincy programs.

Leadership development

The Steward Leader

A gift given, not a skill taken

Most leadership development treats influence as something you acquire: a skill to master, a ladder to climb, a title to earn. It produces leaders who are very good at taking and very bad at holding what was never actually theirs.

A steward leads what belongs to someone else, for a season, on behalf of people who will outlast the assignment. It's a smaller identity than "visionary" or "builder," and it's the only one sturdy enough to survive both success and failure.

The leaders who last are the ones who never stopped believing it wasn't theirs.

On stage

The room reconsiders what it's actually been building its leadership identity around.

In the room

Leaders name what's in their hands that was only ever given to steward, not to own.

Great for executive coaching intensives, leadership cohorts, succession and transition planning.

Ways to work together

Book the message. Add the year.

Most speakers can give you an hour. Two decades leading one church, and a firm built on leadership development, stand behind every one of these.

The Keynote Session names the topic
Message or keynote, 30–45 min

The room gets the language and starts to see itself in it.

The Workshop works the topic
Workshop, half or full day

Staff and leadership teams practice it together while Troy is still in the room.

The Consulting Engagement diagnoses the topic
Consulting engagement

Through Transformed Leader LLC, an honest read on where a culture actually stands.

The Coaching Cohort installs the topic
Coaching cohort, multi-month

Months, not minutes, so the change is still there next year.

For a conference

Weekend keynote plus a breakout workshop. One trip, one message reinforced all day.

For a church or company

Weekend message or all-staff keynote, with a leadership workshop the next morning.

For ongoing transformation

A multi-month coaching cohort through Transformed Leader LLC, the model already used with companies large and small.

Cover concept · working title

The book

A book, not just a talk.

The Great Accommodation: How We Learned to Talk Like Disciples and Measure Like Capitalists (working title). Being written now and coming soon.

Troy is writing the book now, and it will be published soon. Grown out of his Doctor of Transformational Leadership dissertation, defended in December 2025, it traces fourteen chapters of how a market economy reshaped the American church's theology of work, success, and calling, and what it would take to build something different.

  1. Ch. 1The Water We Swim In
  2. Ch. 4The Great Accommodation
  3. Ch. 6A Different Bottom Line
  4. Ch. 8The Steward Leader
  5. Ch. 10Monday Morning Makers
  6. Ch. 14We the Leaders

The framework

The thinking behind the talks.

The diagnosis

The Great Accommodation

Six ways a market economy quietly rewrote the American church's theology of work and success. The spine of the book.

The measure

A Different Bottom Line

What God counts that most churches don't: replacing a revenue-shaped scorecard with a kingdom-shaped one.

The identity

The Steward Leader

A leadership identity built on stewardship instead of acquisition.

The mission frame

Authentic Disciple Framework

Built with Will Mancini's Vision Frames, anchoring GBCC's mission to "live their purpose in their city every day."

The practice

Love Your City

Ongoing civic leadership work through Love Your City breakfasts and Together Green Bay. Impact as a standing practice, not a slogan.

The questions

Four Accountability Questions

Personal, Purpose, Place, and Practice: how GBCC keeps discipleship measurable without making it transactional.

Troy Murphy seated in a leather chair, wearing a plaid jacket

About Troy

Two decades in one church. Ten seasons in an NFL locker room. One long argument that success and faithfulness aren't the same thing.

Troy has served as Lead Vision and Teaching Pastor at Green Bay Community Church for nearly twenty years, leading a congregation that has grown to more than 900 adults. He also serves as Senior Consultant at Transformed Leader LLC, providing executive coaching and organizational development for companies large and small.

He holds a Doctor of Transformational Leadership from Bakke Graduate University; his dissertation is becoming a book, The Great Accommodation. Before Green Bay, Troy spent a decade on staff at Willow Creek Community Church and served in the U.S. Marine Corps Reserve. He has completed ten seasons as chaplain for the Green Bay Packers.

Topics
Culture and discipleship, faith and work, civic leadership, organizational change, executive leadership
Industries
Local church and ministry, education and school leadership, banking and financial services, manufacturing, civic and nonprofit
Based in
Green Bay / Howard, Wisconsin

For event organizers

Bios ready to copy.

Full bio

Troy Murphy has served as Lead Vision and Teaching Pastor at Green Bay Community Church (GBCC) in Green Bay/Howard, Wisconsin for nearly twenty years, leading a congregation of more than 900 adults built around the mission to "multiply authentic disciples of Jesus who live their purpose in their city every day."

Troy also serves as Senior Consultant at Transformed Leader LLC, where he provides executive coaching, leadership development, and organizational development for companies large and small.

He holds a Doctor of Transformational Leadership from Bakke Graduate University. His dissertation, Blended Ideologies: The Impact of Capitalism on Christian Theology of Work, is now being written into a book, The Great Accommodation, to be published soon.

Before Green Bay, Troy was on staff at Willow Creek Community Church for a decade. He served in the U.S. Marine Corps Reserve, and has completed ten seasons as chaplain for the Green Bay Packers. Troy speaks and consults on culture, discipleship, faith and work, and civic leadership.

Short bio

Troy Murphy is Lead Vision and Teaching Pastor at Green Bay Community Church, where he has led a congregation of 900+ adults for nearly two decades. He is also Senior Consultant at Transformed Leader LLC and holds a Doctor of Transformational Leadership from Bakke Graduate University. He is writing a book, The Great Accommodation, to be published soon. He lives in the Green Bay area.

High-resolution headshots, the speaker one-sheet PDF, GBCC and Transformed Leader logos, and AV and travel requirements are available on request.

Booking

Let's talk about your event.

Tell Troy about your people, your city, and what they're carrying right now.

Email Troy or write directly to troyamurphy@me.com
Troy Murphy in glasses and an olive shirt, seated